Case Manager · Licensed Social Worker · Health Tech Co-Founder

Twenty years inside the system. Now building for it.

I spent 20 years inside healthcare understanding how people experience broken systems. I helped patients navigate insurance barriers, financial challenges, healthcare access, and complex care journeys. I still do.

Today I build software for the same problems. Progistice is a courier company I co-founded. Banlu came out of running it.

I do not design from assumptions. I design from experience.

Laura Ferrer portrait
20Years in Healthcare
2Companies Co-Founded
Archive I
About

A case manager
who became a builder.

My career has always been centered around solving human problems. Before designing digital products, I worked directly with patients, families, healthcare organizations, and community systems.

I learned how people experience complexity. I learned where systems fail. I learned how small barriers can create major consequences.

Now I use those lessons to design products, build companies, and create better systems.

My Foundation · 20 Years Inside Healthcare · LSW · CCM · Bilingual EN/ES

Senior Case Manager

AgeSpan
Managed complex care journeys for older adults through assessments, service coordination, and healthcare navigation. I developed a deep understanding of:
  • Patient journeys
  • Care coordination
  • Healthcare barriers
  • Human needs within complex systems

Case Manager

Central Boston Elder Services
Supported older adults through eligibility assessments, care planning, and access to essential services. I learned how to:
  • Understand individual needs
  • Coordinate multiple stakeholders
  • Create solutions within real-world limitations

Patient Financial Services Counselor

Mass General Physicians' Organization
Helped patients navigate financial barriers, insurance challenges, Medicare, and Medicaid processes. I developed expertise in:
  • Healthcare access
  • Administrative complexity
  • Patient experience

Case Worker

MassHealth Call Center
Helped members understand and access healthcare coverage. I developed the ability to translate complicated systems into clear solutions.

Patient Advocate

East Boston Neighborhood Health Center
Supported uninsured patients accessing healthcare resources. I developed a deeper understanding of healthcare equity and access.
Archive II
How I Think

My design process started
before I became a designer.

Healthcare taught me a way of thinking.

01

Listen First

Understand the person before designing the solution.

02

Map Complexity

Identify barriers, workflows, stakeholders, and opportunities.

03

Create Solutions

Transform insights into meaningful products and experiences.

04

Build Systems

Consider operations, technology, and business realities.

05

Improve Through Feedback

Design evolves through learning.

Archive III
Selected Work

Two companies, built from
what I saw on the ground.

Product

Banlu

Co-Founder & Product Designer

We meet you in the middle.

Banlu logo

Banlu is a delivery platform for businesses. Two verified drivers split a long trip and meet in the middle, so the load arrives faster and costs less, with a tracked handoff every time. It moves almost anything: medical equipment, food, furniture, parts, and freight, anywhere in the US. The idea came directly from running a courier company and watching how much time and money long routes waste.

The Challenge

How do you move a load across long distances without paying one driver to cover every mile, and without losing track of it at the handoff?

My Role
  • Product strategy
  • UX design
  • User flows
  • Information architecture
  • Interface design
  • Prototype development
  • Product thinking
Process
  • Understanding the problem: identifying user needs and friction points
  • Mapping the experience: creating flows that simplify complex decisions
  • Designing the product: building intuitive screens and interactions
  • Refining the experience: improving usability and clarity
Status

Live interactive prototype covering 14 screens across business and driver flows. App built in React Native and Expo on a Supabase backend, currently in pilot.

Read Full Case Study → View Interactive Prototype ↗
Company

Progistice LLC

Co-Founder · Brand Builder · Operations Lead

Building a healthcare logistics company from the ground up.

Progistice LLC logo

Progistice was not only a business idea. It was a real operational challenge. My role focused on building the company foundation.

progestice.com ↗
My Contributions
  • Brand development
  • Business administration
  • Operational systems
  • Client coordination
  • Process management
  • Company organization
What This Demonstrates

The ability to move from idea to execution.

Philosophy

I understand that successful products require more than design. They require systems, operations, and strategy.

The Builder Mindset

I create across disciplines.

My work connects:

HealthcareUnderstanding people and complex systems.

DesignCreating intuitive experiences.

TechnologyUsing AI and digital tools to solve problems.

EntrepreneurshipTurning ideas into reality.

Archive IV
Capabilities

Four disciplines,
one practice.

I.

Healthcare Innovation

  • Patient experience
  • Care coordination
  • Healthcare systems
  • Healthcare operations
II.

Product Design

  • UX strategy
  • User research
  • Product flows
  • Digital experiences
III.

Business Building

  • Brand development
  • Operations
  • Startup execution
  • Strategy
IV.

Logistics & Delivery

  • Two-driver split routes
  • Verified handoffs
  • Business delivery accounts
Why I Build

Complex problems need multidisciplinary thinkers. The future will not be created by one discipline alone.

It will require people who understand humans, technology, business, and systems. My mission is to create solutions that make complicated experiences clearer, smarter, and more human.